Professional bloggers are those who blog to make money online. In other words, their career goal is to earn a salary through their blogging efforts. Professional bloggers tend to use a variety of monetization strategies to achieve this goal, including selling display ads, creating information and digital products, promoting other people’s products for a commission, and similar.
Professional bloggers tend to either focus on one blog or many niche blogs to generate revenue. Each blog would need to have the potential for attracting a large audience, and being a good fit for advertisers and product sales.
Successful professional blog
The success of a professional blogger depends on their monetization goals. Those who wish to make money through advertising will need a lot of traffic from an audience interested in a particular topic. For example, a popular personal finance blog would likely attract an audience that advertisers from retirement savings companies, banks, and similar businesses would want to get in front. In addition to advertising, the personal finance blogger could also monetize by creating their course on personal finance or become an affiliate for others who have courses on personal finance.